Triad Business Marketing

Integrated Product Campaign for
Triple/S Dynamics

The most productive advancement in horizontal conveying equipment in decades, the Slipstick® horizontal motion conveyor, is the flagship product for Triple/S Dynamics, a century old Dallas company. The Slipstick is recognized worldwide for its proprietary gentle horizontal conveying motion and enviable record of low maintenance and high reliability performance. As such, the company needed a way to communicate the product’s benefits in a meaningful way to its target audience, which consisted of plant managers and industrial engineers within the food and bulk handling industries.

Because the company is known for innovative product development, Triad concepted the simple, yet meaningful tagline “Advancing” for the company, and from this, a benefit-oriented ad campaign was created. A series of three small space ads ran in trade publications, each featuring a different bold color and a different bold headline touting a specific benefit that is top-of-mind with the marketplace; safety, low impact performance, and cleanliness.

Supported by Web banner ads and information-packed microsites carrying the same look and feel, Triple/S has realized many new viable sales leads from this campaign alone.