Triad Business Marketing

Print Capabilities Campaign for
SourceOne Drilling Systems

Formed in the fall of 2004, SourceOne is a consortium of best-in-class drilling equipment companies, representing a turnkey source for complete drilling systems. By working with SourceOne, the targeted drilling contractor can be sure of getting the best-of-the-best equipment in a drilling system designed specifically for their unique requirements.

Although the competition has the lion’s share of the market, it is well known for offering poor performing products and unsatisfactory customer service. In reality, the competition has been built more to impress the stock market than to meet the needs of the target market.

Advertising, though image focused, needed to communicate the intense customer orientation and independent thinking, entrepreneurial nature of the SourceOne organization. The kick off ad headline clearly states both what SourceOne is – built for the drilling contractor. And, what it isn’t – built for the stock market. A subsequent ad touted reliability as a direct result of SourceOne’s advanced equipment.

This campaign received several publication readership awards and has served to solidly position the company as a premier supplier of drilling equipment.