Triad Business Marketing

Event Management for
The Marine Group of LeTourneau

When asked to help generate publicity for the 50th Anniversary celebration of The Scorpion, the world’s first mobile offshore rig built by the Marine Group of LeTourneau, Inc., Triad did just that.

While this 50th anniversary was significant to the industry, its importance was magnified by the fact that The Scorpion was sold to a young George H.W. Bush, then president of Zapata Off-Shore Company. Our idea? Host a reception commemorating the event and invite former President Bush to attend as a special guest. Plans ensued, and after nine months of hard work and follow-up, the event took place, complete with an appearance by George H.W. Bush himself.

The event was the talk of a major international trade show that was underway at the time, and the client realized a great deal of goodwill – and sales – from those who attended. In subsequent months, significant press coverage followed in all of the major industry publications.

The bottom line? It pays to dream, and dream big.