Triad Business Marketing

Branding Campaign for
Michigan Peat Company / Baccto

Baccto, a Michigan Peat Company brand, is a premium line of sphagnum peat mixes for professional growers and retailers. The brand needed a fresh new image to match their newly expanded facilities and new product offerings, and wanted to roll out this news of growth to the professional grower market.

Triad concepted a bold, graphic campaign based on the tagline “A better variety.” Because the target market makes their living growing varieties of plants and crops, it was determined that positioning Baccto as a better variety of planting mix would resonate with it. Close-ups of flower varieties and strong use of color emphasized the uniqueness of the brand.