Triad Business Marketing

Corporate Identity Campaign for
LeTourneau Technologies, Inc.

The six companies that now comprise LeTourneau Technolgies, Inc. (LTI) were, at one time, separate organizations from a marketing point of view. Triad, along with client executives, initiated a cohesive rebranding program – putting all six companies under one name, and creating a worldwide presence for these very well-respected, yet disparate companies.

Triad drove the marketing effort by developing a single name, one strong graphic corporate identity, and by extending this visual identity to each company. Through strategic planning and creative execution, Triad brought to life the principles that LTI stands for: innovation, commitment, product performance, and customer focus. Based on these principles, we rolled out the new branding campaign via trade ads.

These ads received significantly positive readership survey responses in trade publications – an unusual outcome for purely image advertising in a corporate venue. What in the world does LTI stand for? Success in the global marketplace, today and tomorrow.