Triad Business Marketing

Product Campaign for LEWCO

Heavy-duty, ultra-reliable oil and gas drilling equipment is what LEWCO (now LTI Drilling Systems) is all about. This brand needed advertising that conveyed this, as well as a certain confident attitude.

Triad met these objectives through the use of compelling, close-up photography of the equipment, as well as bold, no-nonsense headlines that convey almost human qualities of toughness. The “Relentless” ad was the highest scoring drilling equipment ad in a readership-surveyed issue of World Oil. And its companion microsite won a silver Davey Award for Online Advertising and Marketing.