Triad Business Marketing

Branding Campaign for
Brand FX Body Company

Brand FX, the maker of premium quality service bodies for utility fleets, has long been known for its Fibre Body Brand service bodies. As fleet managers (the target market) are always looking for a way to reduce fleet fuel consumption, functionality, and efficiency, Brand FX needed to reach this group with a compelling message that would stand out within the editorial environment of the trade publications.

This campaign succeeded with intriguing headlines, copy that not only sold features and benefits, but the personality of Brand FX, and a visually compelling layout that communicated premium quality in look and feel. The tagline, “Not just any body. A Brand FX body.” set the brand apart even further.