Business-to-business marketing, advertising, and public releations agency

Triad president leads panel discussion
at Gulf Publishing Conference.

Tom Prikryl, Triad president, recently led a panel discussion on the importance of sales and marketing collaboration at the August 30 Marketing in the Oilfield Conference, sponsored by Gulf Publishing. The conference was held at the Westin Galleria in Houston.

The conference, an annual event for Gulf Publishing, attracted more than 120 attendees. Most were mid-to-senior level marketing executives representing energy-related companies including Schlumberger, Halliburton, Baker Atlas, and Tesco Corporation.

Tom’s presentation featured a case study specifically addressing the effectiveness of immersion marketing, and how sales and marketing worked hand-in-hand to deliver significantly positive results for the client.