So, What Did Triad Do During The Recession?

It has always been my contention that, to a great extent, the "times" are what you make of them. With that philosophy in mind, it was important to me that Triad Business Marketing move forward...even as the economy was standing still. So, in a nutshell, here were (and still are) the key elements of our recessionary plan:

1. Add new clients, even if billing for these new clients is limited at this point. Expand the range of our clientele. When things do pick up, so will these clients' requirements, and our business will grow significantly.
2. Tighten up our operation internally. Add processes and procedures that would ensure we work more efficiently. This action will ensure that we are ready as an organization to effectively handle a growing volume of work.
3. Work closely with existing clients in developing programs that will effectively integrate sales and marketing activies, ensuring a faster return from their investments in marketing programs.
4. Add to our range of "new media" services. We know that some of the new media (and new media outlets) are going to be important to our clients. What we want to know is what media is going to be most relevant to our clients' customers, and how to do the best possible job in employing that media. To that end, we have reduced the account service load of our Senior Account Executive, Casey Fleming, freeing him up to become even more of an expert in this rapidly changing area. I am confident that Casey's efforts are going to help us offer the best new media choices to our clients.

We're moving forward. Standing still in bad times is for wimps.